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Make Up Brutalism – The “Most Hated” Beauty Page On Instagram

by Elene Meskhia | 01.06.2020

If you visit Eszter Magyar’s Instagram page to get the right eye shadow or lip balm, you will be very disappointed.

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The makeup artist describes her Instagram page as “the most hated beauty page since 2018.”  There’s a cornea covered in dayglo yellow liquid eyeliner, matted lashes dripping in sloppy glitter, crooked teeth covered in acrylic paint and tinfoil, and nail polish dripping down fingers.

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 Eszter calls it makeup brutalism.  “I’m obsessed with ugly aesthetics, architecture and photography”, – the Budapest-born, Berlin-based makeup artist says.
Describing her style as “controversial, conceptual and raw.
“People call brutalism ugly,” she says. “But that’s just because they don’t understand it, or they don’t understand the reasoning behind the concept. That’s where I feel a connection in my own work.”
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The path to success for most Instagram MUAs is a well-trodden one. Esther, on the other hand, publishes works on her page that are truly unusual for industries that are constantly striving for perfection.

“I’m working against that. Our society is obsessed with perfection and youth, and I’m going against that.”

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Eszter found that as her account grew, so too did the amount of hate comments each post would receive.

“People have called me disgusting and told me I’m a bad influence”.

He says the bad reviews inspired him to create one of his most eye-catching works.

“Viciousness has always impressed me so much”, – Says Esther.

“So I started to capture and collect the comments very early. Now I just upload them to my highlights and embrace being the most hated account on Instagram”.

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Source: https://i-d.vice.com/