JAM PROJECT – GEORGE KEBURIA CRUISE 2021

by Mary Bitchashvili
This project is the second collaboration between Georgian designer George Keburia and Jam project Agency. We remain the basic component – a character with a story, which we created in the first episode.

The first episode describes the woman who stays in a low-priced motel for an unknown purpose, maybe because of car damage, or she was running late for the flight, it doesn’t matter, the reason is that she was used to stay in this place. We don’t know her identity, age, but it’s clear that this condition is totally unacceptable for her status. She eats fast-food she would never eat, is nervously searching for something in her bag, she is sure she has it with her but she can not find it. We tried to show her last stage of the mental condition – adaptation.

Working Process

We developed the character and her story. She is confident and ready to be happy. She was planning her vacation for a long time, reserved two rooms in a 5-star hotel with different views and interior because could not find out where she would feel more comfortable. She lives her best life, loves herself, and dresses well.

7
GEORGE KEBURIA 1
1
GEORGE KEBURIA 2
2
GEORGE KEBURIA 3
3
GEORGE KEBURIA 4
4
GEORGE KEBURIA 5
5
GEORGE KEBURIA 6
6
GEORGE KEBURIA 7

She believes this is the right place to feel better. Her moves are unpredictable, she is dancing with pleasure with a music background coming from her neighbor’s room or straight from the street, can’t hear the telephone ringing, doesn’t open the door for the guest, is watching the sea and doesn’t care the possible storm.

8
GEORGE KEBURIA 8
1
GEORGE KEBURIA 9
2
GEORGE KEBURIA 11
3
GEORGE KEBURIA 13
4
GEORGE KEBURIA 14
5
GEORGE KEBURIA 15
6
GEORGE KEBURIA 16
7
GEORGE KEBURIA 10
CONCEPT BY JAM PROJECT AGENCY  @JAMPROJECTAGENCY
GRIGOR DEVEJIEV
MERAB CHUMBURIDZE
SOFIO MCQUEEN
MARIA ILCHENKO 
 
ASSISTANT – GEORGE NAZGHAIDZE
 
MODEL – NUTSA GHULADZE
MAKEUP – NINO SOPRPOMADZE / THE MAKEUP INSTITUTE GEORGIA 
HAIR – MARI BAGRAMIANI